Red meat, iron
MLA.
MLA.
Red Meat, Iron Campaign
CHALLENGE:
GPs prescribe medication in response to a health issue a patient has. Our challenge was to make them think about meat in relation to health - red meat, 3-4 times per week can meet a person’s full iron requitement’s.
INSIGHT:
GP’s are turned on by Industry or Government Guidelines. We used the Guidelines as our evidence behind our marketing challenge to increase meat consumption.
IDEA:
Red Meat keeps our bodies healthy and the guidelines prove it.
EXECUTION:
The Campaign run for 6 months in two Healthcare Professional Publications.
CHALLENGE:
GPs prescribe medication in response to a health issue a patient has. Our challenge was to make them think about meat in relation to health - red meat, 3-4 times per week can meet a person’s full iron requitement’s.
INSIGHT:
GP’s are turned on by Industry or Government Guidelines. We used the Guidelines as our evidence behind our marketing challenge to increase meat consumption.
IDEA:
Red Meat keeps our bodies healthy and the guidelines prove it.
EXECUTION:
The Campaign run for 6 months in two Healthcare Professional Publications.
